Video Projects: Loving your inner-self & Racism
Concepts, Shoots & Scripting
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News Package on Racism
Concept & Script: Muskan Akbar
Direction & Editing: Nandani Patel
Starring: Sakshi
Anchor: Nandani Patel
P to C: Muskan Akbar
Capturing DIfferent Shots: What value is your reputation if your inner self is unhappy?
Concept & Script: Muskan Akbar
Direction & Editing: Nandani Patel
Shoot: Muskan Akbar, Nandani Patel, Shreya Verma
Starring: Muskan Akbar & Nandani Patel
Print Project:
Campus Newspaper - Young Visionaries
Major Project: Advertising & PR
Amazon Rebranded
Re-Created and rebranded the Amazon App logo and some ads for the pandemic times.
- I wanted the new logo to be something that represents the brand, stays minimalistic and obviously has the connection that people have always had with Amazon.
- The colour palate is what makes the recall value double People love to stay calm and excited while they shop, the orangish-yellow is to keep their excitement level stable while the white is to help them stay calm.
- Coming to the shape, it's clearly visible that as Amazon always says, we deliver everything from A to Z, so what better alphabet to use than a & z. The edges of "Z" are sharp to add some spice flavour to the logo while the "a" is a little curvy to balance out the flavour. It also represents the back of a shopping bag or the front of a shopping trolley and the Z also can act as the thing you can rely on very easily.
- The two dots that you see under the letters are to add the final touch that can make this logo stand out, relatable and totally in sync with the brand. Those are the tyres of the trolley. Their purpose is to highlight the smooth flow of the process at Amazon, just like how easily you can pull your shopping carts with the help of tyres.
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Print ad- #KhushiyanSafelyDelivered
The Ads focus is to make audience believe in the safe delivery process by displaying it openly in public.
Print ad- #AmazonSmileAmbassador
The Ads focus is to make audience buy gifts for their family and become a smile ambassador.
The concept behind these ads was very simple and a little generic based on Covid-19's second wave's effect on the people. The first ad talks about how trying times are not for amazon as it believes in delivery all around and anytime, anywhere. The second ad talks about the delivery of necessities is still possible, that too safely. The tagline used is #KhushiyanSafelyDelivered
Both of them are conceptualized and written by me.
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Credits:
Ad 1: VO: Muskan Akbar & RJ Pinky
Ad 2: VO: RJ Misbah & RJ Pinky
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Emotional Radio Ad
Fun Radio Ad
Video Edit Projects: Advertising
Concept, Scripting & Edits
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Snickers x Frozen:
This advertisement was created to present a tweak on Snicker's regular ad and Frozen's characters Elsa & Hans's relationship.
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Credits:
Frozen 1 Clip - Disney
Voice effects & Sounds: Snickers original Ad
Concept & Edit: Muskan Akbar
Amazon's new Diwali TVC;
Since the pandemic was creating a lot of trouble for people to get connected, the edited ad was an idea of how a grandma sends Diwali wishes to her granddaughter. #KhushiyanSafelyDelivered.
Credits:
Videos from: Ad Council & Amazon Original Ad
Audio VO: RJ Pinky
Music: Rekha Bharadwaj's Mehrooni
Concept, Script, Editing: Muskan Akbar
Lockdown Story: Hauslon Ka Marham
This project is also linked to Lakecity Voice as we want to spread hope to as many as possible.
The rain that's pouring has brought down healing essence from above and its here to help us stay strong and calm. That's the concept behind this video.
Script & conceptualization: Muskan Akbar
Voice: Rajaranjan
Production: Team Lakecity Voice